Digital Media
Marketing.
Full-funnel digital campaigns strategy, creative and media buying under one roof, so the ad, the audience and the budget finally agree.
Overview
One funnel,
one team.
Most campaigns fail in the gaps between the strategist, the designer and the media buyer. At Roex all three sit together, so creative and media decisions are made in the same room, on the same data, for the same goal.
We plan the full funnel: awareness, consideration, conversion each stage with its own message and its own metric, measured end to end so you always know what the spend returned.
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Creative and media, one team. The ad and the audience are decided together.
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Full-funnel by default. Each stage gets its own message and metric.
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Spend follows data. Budgets move weekly to what's working.
What you receive
Everything, organised and ready to use.
- Channel strategyWhere your buyers are, what each channel must do.PLAN
- Campaign creativeStatics, motion and video ads, designed in-house.ADS KIT
- Media planning & buyingBudgets, bidding and placements, managed daily.MEDIA
- Landing alignmentThe page matches the promise the ad made.LANDING
- A/B testingCreatives and audiences tested on a schedule.TESTS
- Performance reportingWhat ran, what it cost, what it returned.REPORT
Process
Four steps from brief to delivery.
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Audit
Accounts, past campaigns and analytics reviewed; the baseline is set.
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Plan
Funnel, channels, budgets and the creative brief agreed.
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Launch
Campaigns live, tracking verified, first data in.
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Optimise
Weekly tuning, monthly reporting, quarterly strategy resets.
FAQ
Good questions, straight answers.
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