Logo
Creation.
The smallest piece of your brand does the hardest work. We design marks built on grids, tested in black & white, and delivered ready for everything favicon to billboard.
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Overview
The smallest canvas.
The biggest job.
Your logo is the one thing every customer will see on your sign, your invoice, your packaging, your app icon. At Roex Design we treat it as engineering as much as art every mark is drawn on a geometric grid, refined letter by letter, and stress-tested at sizes from 16 pixels to 16 feet.
We start in black & white, because a logo that only works in colour doesn't work. Once the form is right, we build the colour system, typography and lockups around it so the identity holds together everywhere your brand shows up.
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Built on grids. Geometry keeps the mark balanced at any size.
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Tested in black & white first. If it works in one colour, it works in all of them.
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Made to scale. From a favicon to a hoarding, the same mark stays sharp.
Logo types
Six ways to say your name.
We recommend the type your business actually needs then design it properly.
Wordmark
Your full name, set in custom letterforms.
Lettermark
Initials distilled into one strong monogram.
Abstract mark
A geometric symbol that owns an idea.
Combination mark
Symbol and wordmark, locked up to work together.
Emblem
Type inside the symbol badges, seals, crests.
Mascot
A drawn character that gives the brand a face.
What you receive
Everything, organised and ready to use.
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Primary logo
The master mark and wordmark, with horizontal and stacked lockups.
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- Logo variations Mono, reversed and simplified versions for any background or surface. ALL FORMATS
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Monogram & favicon
The mark reduced to its essence — app icons, avatars and 16 px favicons.
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- Colour system Primary and secondary palette with exact values for print and screen. HEX · CMYK · PANTONE
- Typography Brand typefaces with pairing and hierarchy rules your team can follow. SPEC SHEET
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Mini brand sheet
A one-page guide clear space, minimum sizes, dos and don'ts.
Process
Four steps from brief to delivery.
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Discover
A short workshop on your business, market and ambition. We leave with a clear, written brief.
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Explore
Sketches first, screens later. You see three distinct directions, each presented in real context.
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Refine
You pick a direction we perfect its geometry, spacing and colour until it feels inevitable.
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Deliver
Final files, the brand sheet and a handover call so your team can use the logo with confidence.
Selected marks
Designed in black & white.
Hover a mark to see it hold in reverse the first test every logo has to pass.
FAQ
Good questions, straight answers.
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