Outdoor
Advertising.
Hoardings, unipoles, transit and signage creative engineered for the three seconds a driver gives you, and production files that hold up at forty feet.
Overview
Three seconds.
Forty feet.
Outdoor is the most honest medium nobody stops to study a hoarding. So we design for the glance one message, one image, maximum contrast and test every layout at real viewing distance before it goes anywhere near a printer.
From a single site to a city-wide campaign, we adapt the key visual to every size and medium: frontlit, backlit, transit wraps and in-store signage, each with correct production specs.
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The three-second rule. If it can't be read at speed, it gets simplified.
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Contrast first. Legibility beats decoration at 30 metres.
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Made for the medium. Frontlit, backlit and transit each get their own file.
What you receive
Everything, organised and ready to use.
- Campaign conceptThe big idea, headline and visual direction.CONCEPT
- Key visualThe master artwork all sizes adapt from.MASTER ART
- Size adaptationsHoarding, unipole, kiosk and transit formats.ALL SIZES
- Production filesLarge-format files at correct scale and resolution.TIFF · PDF
- Night variantsBacklit and glow-adjusted versions where needed.BACKLIT
- Placement mockupsYour creative shown on real sites for approval.MOCKUPS
Process
Four steps from brief to delivery.
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Brief
Locations, sizes, audience and the one thing the campaign must say.
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Concept
Two to three campaign routes, shown mocked onto real sites.
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Adapt
The chosen route rolls out across every size and medium.
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Produce
Print-scale files, vendor coordination and installation checks.
FAQ
Good questions, straight answers.
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