Outdoor
Advertising.

Hoardings, unipoles, transit and signage creative engineered for the three seconds a driver gives you, and production files that hold up at forty feet.

Timeline1–3 weeks
Read time3 seconds
ScaleUp to 40 ft
FilesLarge-format ready

Overview

Three seconds.
Forty feet.

Outdoor is the most honest medium nobody stops to study a hoarding. So we design for the glance one message, one image, maximum contrast and test every layout at real viewing distance before it goes anywhere near a printer.

From a single site to a city-wide campaign, we adapt the key visual to every size and medium: frontlit, backlit, transit wraps and in-store signage, each with correct production specs.

  • +
    The three-second rule. If it can't be read at speed, it gets simplified.
  • +
    Contrast first. Legibility beats decoration at 30 metres.
  • +
    Made for the medium. Frontlit, backlit and transit each get their own file.

What you receive

Everything, organised and ready to use.

  • Campaign conceptThe big idea, headline and visual direction.CONCEPT
  • Key visualThe master artwork all sizes adapt from.MASTER ART
  • Size adaptationsHoarding, unipole, kiosk and transit formats.ALL SIZES
  • Production filesLarge-format files at correct scale and resolution.TIFF · PDF
  • Night variantsBacklit and glow-adjusted versions where needed.BACKLIT
  • Placement mockupsYour creative shown on real sites for approval.MOCKUPS

Process

Four steps from brief to delivery.

  1. Brief
    01Days 1–2

    Brief

    Locations, sizes, audience and the one thing the campaign must say.

  2. Concept
    02Week 1

    Concept

    Two to three campaign routes, shown mocked onto real sites.

  3. Adapt
    03Week 2

    Adapt

    The chosen route rolls out across every size and medium.

  4. Produce
    04Week 3

    Produce

    Print-scale files, vendor coordination and installation checks.

Recent work

A few from the archive.

FAQ

Good questions, straight answers.

As large as the site needs we build at scale ratios printers use, so a 40-foot hoarding stays sharp.
We prepare files to your vendor's spec and stay on call through proofing and installation.
Both. Single site adaptations are quick campaigns get a full system so every site reinforces the same idea.
Yes we design a flexible strip for location specific details that doesn't compromise the layout.

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